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Customer Experience DesignOpen Executive Programme

Benefits
Why this programme?
For whom?
Applications
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Creating unique customer experiences in an increasingly complex and digital world

Benefits
Why this programme?
For whom?
Applications

Next Editions:

22 de Sep
2025

Duration

12 hours
Language

English
Place

Virtual Campus
Investment

700€

Eager to learn more?

Benefits for the participant:

Understand emerging trends and their influence on consumer behavior.
Align marketing strategies with customer segmentation and persona development.
Design and optimize multichannel customer journeys.
Leverage the "Voice of the Customer" to enhance products and services.
Address barriers to a customer-centric culture.

For the organisation:

Anticipate customer expectations shaped by new trends.
Identify and resolve gaps in customer journeys.
Create innovative digital-first experiences.
Develop actionable roadmaps for customer-centric transformation.

NOTE: This program is also available in a face-to-face format, delivered in Portuguese. Learn more about the dates for this edition on this page.

See brochure

More info

Why this programme?

In today’s constantly evolving landscape—shaped by new technologies, channels, and consumer behaviors—organizations have an unparalleled opportunity to redefine customer experiences. Yet, many struggle to fully leverage these advancements, often resulting in outcomes that fall short of customer expectations.

Financial Times'22

European Business Schools Ranking (Exec. Educ.)

Certificate of Excellence

The Customer Experience Design programme is eligible for the Certificate of Excellence in Marketing.

To embark on this journey, you will need to complete a minimum of 90 hours (over 24 months) among the programs that make up the Certificate you wish to obtain.

Mais informações

For whom?

This program is designed for professionals from diverse fields and industries who aim to advance customer experience strategies. Ideal participants include marketers, specialists leading customer experience initiatives, innovators, entrepreneurs, and professionals whose work intersects with marketing and customer engagement.

Luís Garrido Marques Programme Director

““Building a great customer experience does not happen by accident. It happens by design.””

Ready to explore with us?

Applications

700€
Early bird fee for applications submitted until 1 month before the beginning of the programme.

To embark on this journey, please enrol using the online application platform.

Commercial Discounts

Companies partnering with the Porto Business School and their staff, members of Porto Business School Alumni and former students of U. Porto are eligible for special offers. Please contact us for more information.

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Programme

Advanced Management Programme
Brand Management
Business Innovation
Cross-Cultural Management and Diversity
Customer Experience Design
Cybersecurity Management
Data Science, Business Analytics and AI
Data Science, Business Intelligence and AI
Digital Transformation
General Management Programme
Global Fashion Business
Global Online MBA
International Business
International MBA
Strategic Planning
Strategic Talent Management for the Next Era
Sustainability Management
Tourism Management

Name

E-mail

Phone

Are you a Human Resources responsible in your company?

Yes

If your company is a partner of Porto Business School, you will have access to special conditions when applying to one of our programmes.

Company (optional)

AAAFEP
Amkor
Amorim
Banco Empresas Montepio
Bial
BNP Paribas Factor
BOSCH
BPI
C.M. Porto
Cerealis
CGD
COOPROFAR-MEDLOG
Deloitte
EDP Estudos e Consultoria
EDP Particulares
Efacec
Eurobic
FLAD
Galp Energia
Gameiro e Associados
Gamobar
Grupo RAR
Millenium BCP
Montepio
Mota-Engil
Natixis
NORS
NOS
Novo Banco
Proef
PWC
RAMADA
REN
Riopele
Salvador Caetano
Samsung
SONAE
Super Bock Group
TMG Group
U. Porto

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Have you done a program with us?

Yes

Which one?

MBA

Postgraduate

ExecEd

Custom

Plan to start your studies

1-3 months

3-6 months

6-12 months

12-18 months

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+351 936 469 946

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